BANGKOK — Google and its mobile-focused Yahoo Finance are close to announcing a $1.3 billion deal that would combine the online investment services’ search engine with Yahoo’s business-to-business finance platform, according to people familiar with the matter.
The deal, which Yahoo Finance has declined to comment on, would combine Google’s search engine and Yahoo’s Finance business, these people said.
The company is also in talks with Yahoo over its payment services, the people said, asking not to be identified discussing private matters.
A Google spokesman declined to be interviewed.
A Yahoo spokesman declined comment.
Google has long focused on building its mobile search platform.
It has invested heavily in mobile ad revenue, acquiring brands such as Google, Yahoo, Google Wallet and Motorola Mobility in a series of deals over the past decade.
The search engine, which now accounts for more than 70% of search revenue, is valued at $5.2 billion.
Yahoo Finance has a broader reach than Google’s Finance, which currently operates out of its offices in New York and Boston.
But the two companies have a different business model, one focused on financial services rather than advertising and another that relies heavily on paid searches to drive growth.
Google Finance’s platform, which is aimed at businesses and consumers, focuses on the finance industry and is used by businesses across industries and by governments.
Yahoo Finance’s finance offerings are focused on retail and retail-focused businesses.
The Finance Business and Search business are currently run by Google’s senior finance executives, including chief financial officer Brad Smith and CFO Michael Pachter.
Yahoo’s finance is owned by Yahoo Finance CEO Marissa Mayer, the same person who oversees the company’s search business.
Mayer was recently named Yahoo’s CEO, becoming the third woman to hold the position.
In February, Yahoo said Mayer would take over Yahoo Finance and become its CEO in September.
The merger would be the largest acquisition of a Google Finance or Yahoo Finance business in history, according of StreetInsider, a technology news site.
The companies did not immediately respond to a request for comment.
Yahoo has struggled with a slow pace of user growth over the last year.
Its stock closed Friday down 5.5% at $39.40.
The new partnership could also be a boon for Yahoo Finance, analysts said.
Yandex, Russia’s largest online retailer, owns Yahoo Finance in part because of its focus on consumer and business finance, but also because of the company being one of Russia’s biggest online shopping portals, said Daniel Parekh, an analyst at Jefferies.
Yahoo is also the biggest seller of digital goods, he said.